Strategy

Planning session

Strategy

This is a word that is used equally regularly in both the business world as in the private world. What is your strategy? Every business must have a strategy. Strangely enough the complexity behind the word is of such a nature that no clear definition exists for it.

So let us try and put it in simple terms. What is your plan? How will you make this business successful? They obvious answer lies in the basic steps that a business require to be successful, and we will not dwell on those points on this page, but what you requires a new way of thinking to take the business forward, or maybe need to develop a new product. Key in the middle of strategy is the business model.

A company’s business model determines how it generates its revenue, operates successfully, and makes a profit. If your company’s business model is out of date or wrong for its market, then it’s likely to fail.
To generate new ideas and plans is a creative process and quite often the logical compliance minds in the organization cannot switch to creative thinking.

During our solutions exercise we also follow the Harvard model that refers to brainswarming, rather than brainstorming

To be creative requires a creative conducive environment and mindset and this is best achieved with brainstorm(swarm)ming sessions. This however requires careful planning as well as a thorough understanding of the current situation.
The creative process also requires an environment totally free from hostility. Sessions need to be structured in such a way that we can avoid:

  1. Fear of the boss, especially when he is leading the session
  2. Fear of humiliation when out of the box ideas are suggested

It is further important to:

  1. Preparing the group for the session by opening up the creative thinking patterns
  2. Ensure that the group leader do not steer the group in a specific direction, but encourage free thinking

From the above the importance and advantage of working with an independent and experienced consultant to facilitate the process speaks for itself.
These sessions normally create quite a mental high, resulting in a low when the group returns to work. This low, day to day pressure and lack of planning structure may cause the solutions that ware generated to not be implemented effectively, or at all. Taking this information, prioritizing it and converting the data to organized and manageable milestones can be a daunting task.

As a leader, facilitating your own group also requires you to focus on facilitating the group rather than actively participating in generating ideas. Lack of follow up, structure and implementation eats strategy for breakfast. In other words, you can have the best strategy in the world, but if you lack implementation the strategy is useless.

Research has shown that one of the top three reasons for a business to fail is lack of a proper business plan. Do you actively use the information from your strategy session to look at your business model and from these parameters write or change your business plan?

Noticed anything where you require help? Do not hesitate to ask, we are a phone call away.